Agentic commerce
Commercial models for an economy where machines transact.
Pricing, settlement, identity and partnership design for autonomous-agent transactions — built so a real finance team can stand behind them.
Peebles — strategy and onchain delivery
The next economy will be machine-paced. An economy of machines is a new challenge facing all businesses.
Peebles works with enterprises and crypto-native teams on the commercial models, infrastructure choices and go-to-market that the next economy will actually run on.
Read our note on crypto and the machine economy Read the Q2 2026 research summary
Strategy, tokenisation, custody, GTM and token launch. UK-based. Founder-led. Onchain by default.
What we do.
Three workstreams where the next economy meets enterprise reality.
Tokenisation
Real-world assets, onchain, in production.
From asset selection to issuance, custody, distribution and secondary-market design. For institutions launching, and for crypto-native teams selling into them.
Onchain security
The control plane for the agentic stack.
LLMs, MCP, APIs, keys — four pillars, one attack surface. We help teams secure the whole stack, not the parts that are easy to talk about.
About
Ian Wallis.
Founder, Peebles
Ian Wallis is the founder of Peebles, an independent strategy and onchain delivery consultancy on tokenisation, security and go-to-market. He spent the previous chapter of his career at Consensys, where he was Head of Business Development, leading MetaMask business development, building the MetaMask security programme, taking the Linea L2 from launch to over $1.3B in TVL, launching the $Linea token and building the Linea Consortium treasury.
Before crypto he held enterprise sales leadership roles at Oracle and Pega, and began his career as a management consultant at Accenture. He writes and speaks on the decentralised models the next economy will run on.